Brand Architecture

26 Apr 2019 – 28 Apr 2019

Event times

Residency Program
26-27-28 April

Public discussion & beers
26-27 April h. 6 pm

Final event
April 28th h. 5.30 pm

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Piedmont, Italy

Event map

Three months from the start of the activities, CampoBase creates its own visual identity.


Our logo, a vehicle that joins and makes visible multiple identities, will be born from a dialogue with Die Furlani-Gobbi Sammlung. The artistic duo, made up of Jonathan Gobbi and Marco Furlani, considers each exhibition of their works as part of a collection in the making, where the sign becomes a tool of semiotic and therefore of identity aggregation.

During a three-day residency (26/27/28 April) Die Furlani-Gobbi Sammlung and CampoBase will explore the dual value of the logo as a sign and as a space for aggregation of other signs in themselves, which defines a field of action allowing recognition.

In the three days discursive and dialogical moments will interchange with more practical ones for the realization of the logo. Inputs of varying intensity and origin, which are not distinguished by area of relevance, will be joined from the beginning so as to be no longer distinguishable at the end of the process. The residence will be an opportunity to activate the space through an exercise in living together.

We would like to invite you, at the end of each day (from 6.00 pm), to visit the space, follow the progress of the work and meet together in a moment of informal sharing. On the third day at 17.30 there will be a restitution of the work with an ad hoc format, which will be an integral part of the logo-artwork.

Exhibiting artistsToggle

Die Furlani-Gobbi Sammlung


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