For the anniversary exhibition, which was jointly conceived by the director and all the museum’s curators, twenty-five international artists and artist collectives have been invited to engage in depth with the institution and to react to the question of what the Museum Ludwig means to them.
The title We Call It Ludwig was purposely kept open-ended, since the exhibition is not intended to offer a concrete definition, but a variety of subjective perspectives that together form a kaleidoscopic image of the institution. The Museum Ludwig defines itself in large part based on its own history, its collection, and, above all, the people who have shaped it – as an artists’ museum. We Call It Ludwig accounts for this situation by reflecting along with these participants in the art system on what the museum has been, is, and can be.
The selection of twenty-five participating artists spanning every continent deliberately underscores Peter and Irene Ludwig’s global approach to the collection. For instance, they maintained close contacts with Cuba, where they met the artist Diango Hernández in the mid- 1990s. Now Hernández will translate important exhibition titles from the history of the museum as well as its logo into a sensual and poetic landscape of undulating seating and murals.
The Guerrilla Girls collective will take a very different approach by critically reevaluating the collection from a feminist perspective. Maria Eichhorn, by contrast, will deal with the processes that led to the signing of an employment contract with her as an artist, thus emphasizing the administrative structure of the museum. With The Chocolate Master from 1981, Hans Haacke will present the result of his meticulous and critical research on the family and corporate history of the chocolate manufacturers and art collectors Peter and Irene Ludwig.
Georges Adéagbo, Ai Weiwei, Ei Arakawa & Michel Auder, Minerva Cuevas, Maria Eichhorn, Andrea Fraser, Meschac Gaba, Guerrilla Girls, Hans Haacke, Diango Hernández, Candida Höfer, Bodys Isek Kingelez, Kuehn Malvezzi, Christian Philipp Müller, Marcel Odenbach, Ahmet Ögüt, Claes Oldenburg, Pratchaya Phinthong, Alexandra Pirici & Manuel Pelmuş, Gerhard Richter, Avery Singer, Jürgen Stollhans, Rosemarie Trockel, Villa Design Group, Christopher Williams