Workshop
Bow Skills Lab: Website building and SEO basics
11 Jul 2020
Bow Arts Trust
London, United Kingdom
Workshop
Virtual Bow Skills Lab: Marketing Strategy
25 Feb 2021
Regular hours
- Thu, 25 Feb
- 10:00 – 13:00
Timezone: Europe/London
Cost of entry
General Admission £10
Concession rate (available to students, over 65s, under 18s, Bow Arts artists and key workers) £7
Online
Once you have signed up via Eventbrite, you will be sent a zoom link via email on the day of the workshop.
- Language: English
- Join the event
Take part in a virtual, in-depth skills lab on Zoom to learn how to create an effective marketing strategy to promote your business and engage your audiences.
About
In this Marketing Strategy workshop we explore the most strategic and effective ways to promote your business. You will learn how to make a marketing strategy that meets your targets, and helps you promote your work across different platforms and audiences.
WHAT YOU WILL LEARN:
- How to create a marketing strategy for you business
- How to know and understand your audience and their behaviour
- How to establish marketing targets
- Learn the purpose of specific marketing tools:
- Business literature: leaflets, flyers, business cards
- Direct marketing: emails, newsletter, phone calls, letters, face to face
- Social media: which social media should you use and why
- Advertising
- Press releases and interviews
- Website and SEO
- Tasters and samples
- Bespoke testimonials
- Trade Shows and exhibitions
This session will be lead by Monika Gravagno of Facciocose. Facciocose is a London-based Physical Theatre Company who offer creative mentoring programmes, encouraging creative, innovative and sustainable businesses and empowering creative careers. Monika has lead numerous Bow Skills sessions for us in the past year, including the extremely successful 'Virtual Bow Skills Lab: Website building and SEO basics' and our Bow Skills Online video 'Learn a Social Media Strategy in 10 minutes!'.
