The most unusual of many photobook contests, FLIP Photobook Award, was first held in the fall of 2016. The jury evaluated not the books of artists working with photography, but videos presenting these books.
Author's hands methodically turn the pages of the book from cover to cover, sometimes to music — this is the best way to demonstrate the book to audience, critics, and curators, and the only way of existence of such work in web. Naturally, over time, works of this genre began to appear that are modernizing traditional turning of pages and themselves becoming a piece of art. Such works are authors' statements more deeply revealing shape, nature and content of the photobook.
The first FLIP collected numerous examples of such video clips, the genre of which bordered with video art and cinema. The process of book creation, use of archive footage and found footage, emphasized work with sound and a variety of other installation techniques were presented in the submitted works.
The jury of the contest includes Ikuru Kuwajima (Japan, photographer and author of books), Arnis Balčus (Latvia, photographer, chief editor of FK Magazine, program manager and co-founder of Riga Photoweek), Christopher Le Tokin, aka Christer Ek (France, photographer and blogger whoneedsanotherphotobook), Sergey Novikov (Russia, photographer, photobook maker, founder of the contest).
The winner of FLIP Photobook Award 2016 was the work of Iranian artist Amak Mahmoodian "Shenasnameh". The shortlist included Ksenia Yurkova, Olga Bushkova, Roc Herms, Brad Feuerhelm, and Ana Paula Estrada. The works of contest participants were previously presented at the exhibition "2016 days of awesome photo books" held at LhGWR gallery, The Hague. Today, the best videos are on display in Moscow as part of the Photobookfest 2017 exhibition program.