this is perfect, perfect, perfect

About

this is perfect, perfect, perfect is an exhibition by transmediale festival 2024 you’re doing amazing sweetie.

On platforms where anyone can have a voice, and in a time when anyone can be a star, our attachments and dependencies to the content of our screens have never been more real. Content is everywhere. Content is Queen. Content is an endless stream of non-stop corporate cringe, toxic masculinity, cutified warfare, holistic health advice, sexualised bodies, and junk. In an economy of scrolling, swiping, and clicking, bed-rooms act as studios, bathrooms are stages, and aspirations mingle with propaganda through cycles of contradictory logics of capital and emotions. Life is increasingly content – but do we consume content or does content consume us?

Taking an already extinct viral video as a starting point, this is perfect, perfect, perfect explores how this relentless pursuit of digital attention and monetisation of content has transformed the way we consume, perceive, and engage with the world. Distraction, once a consequence, has become central to our algorithm-mediated realities – shaping language, identities, behaviour, and action. How does the emotional and environmental footprint of

distraction act in service of the status quo and shape the dynamics of power around us?

Confronting how stories are crafted, commerce is lived, and the never-ending trail of distraction, the artists in the exhibition peel back this familiar shiny surface of our screens. By deconstructing the hyperbolic and sensational images and narratives that are generated, as well as the fight, flight or freeze responses that they spawn, this is perfect, perfect, perfect challenges our relationship to our screens.

transmediale festival is fundend by

Weitere Förderer auf der transmediale Webseite. / See all supportes on transmediale’s website.