Exhibition
TATAAA – The Artists' Temporary Advertising Agency for Artists
18 Aug 2017 – 27 Aug 2017
Regular hours
- Friday
- 16:00 – 19:0018:00 – 22:00
- Saturday
- 14:00 – 19:00
- Sunday
- 14:00 – 19:00
Address
- HilbertRaum
- Reuterstr. 31
- Berlin
Berlin - 12047
- Germany
Travel Information
- U8 & U7 Hermanplatz U7 Rathaus Neukölln
TATAAA is a social sculpture by Tobias Sternberg & Nat Tafelmacher-Magnat. It creates commercials for artists. Here TATAAA breaks a taboo and so highlights the contradictions between self-marketing and ''the sacredness of art'' in artists' career constraints within a neoliberal economy.
About
The Artists' Temporary Advertising Agency for Artists – TATAAA is a social sculpture by Tobias Sternberg and Nat Tafelmacher-Magnat.
On an ad hoc basis, when funding support becomes available, it creates self-aware, humorous commercials exclusively for artists. It is normally taboo for artists to aggressively advertise themselves as products to be consumed. TATAAA breaks this taboo by embracing the laws of seductive advertising for the benefit of the artists' oeuvre or personalities. However, and in further contradiction with the laws of the market, TATAAA provides this capitalist service free of charge to the artists.
In doing so, TATAAA highlights the tension between the self-marketing necessary in artists' careers within a neoliberal economy, and the inherited notion of ''the sacredness of art'', immune to the capitalist zeitgeist, and such mundane undertakings as self-promotion.
