We live in a time when social media cannot be denied. Its ubiquitous influence is shaping everything around us from fashion to food and politics.
There is no greater platform, today, for a single person to reach millions of people anywhere in the world. A whisper can be amplified to a roar audible in every corner of the world. A simple idea can develop and be realized at the other end of the world. This is the power of social media and whoever knows how to harness its power understands the world we live in.
Conceived by AAI director, Tan Boon Hui, Open to Interpretation is an invitation for artists to explore the realm of social media via YouTube videos and experiment with its potential for amplification of artistic ideas and capturing the zeitgeist.
The AAI is proud to partner with Gasworks London for this project with the curatorial participation of Wells Frey-Smith, Assistant Curator: Special Projects at the Whitechapel Gallery, London