Maja Cule, Facing the Same Direction

11 Oct 2014 – 15 Nov 2014

Event times

Open Thu-Sat 12-5pm and by appointment

Cost of entry


Arcadia Missa

London, United Kingdom


Save Event: Maja Cule, Facing the Same Direction

I've seen this

People who have saved this event:



Curated with Cadence Kinsey To fail harder, is to do what you love and be drawn closer into its economy. Maja Cule's first UK solo exhibition, titled Facing the Same Direction, wilfully folds itself into DWYL* culture. Sharing, more than ever, is stationed with making. As the share performs an almost aggressive attachment to processes of production, it brings with it another mass-produced neoliberal construct: that one can forget about overcoming the obstacles faced in doing what you love, and instead just fail harder. *(DWYL = Do What You Love)

Art form Toggle


Have you been to this event? What do you think? Join the discussion here!
Remember, you can include links to your instagram pictures and to videos.