Land of The Free: Steve Schofield

27 Dec 2006 – 25 Mar 2007

Regular hours

09:00 – 22:00
09:00 – 22:00
09:00 – 22:00
09:00 – 22:00
09:00 – 22:00
09:00 – 22:00
09:00 – 22:00

Cost of entry


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Midlands Arts Centre

England, United Kingdom


Travel Information

  • Bus routes with stops close to MAC include: 1, 35, 41, 45/47, 61/63. Check NX West Midlands for more information.
  • MAC is situated near to four train stations; Five Ways, University, Selly Oak and Birmingham New Street. The closest station is Five Ways - being 1.3 miles away, followed by University (1.4), then Selly Oak (1.5) and finally Birmingham New Street (1.7).
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Event map


This show explores the fascination that the British public has had with popular American culture. It allows the viewer to gain an insight into the private lives and homes of people who swap the everyday for the glitz and fantasy of their passionate interests.

Eric, a 'westerner' from Stoke on Trent is pictured in full cowboy attire in his modest council flat, surrounded by images of his hero John Wayne. Two young girls are pictured in sparkling sequinned outfits on a Sunday afternoon behind their community centre as they wait for their majorettes' class to begin.

All the images in the exhibition are intended to make the viewer question the perceptions others have of us, as opposed to the perceptions we have of ourselves. The images are designed to make us smile as much as they are intended to make us ask questions about class and society in general.

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