AboutIf.... is an exhibition program offering the ground floor space to emerging Artists and Curators to show new work to a new audience.
Cardiff-based Dawn Woolley's practice encompasses photography, video, installation and performance, using photographs of objects and people to question issues of artificiality and idealisation.
Primarily Woolley's artwork is self-portraiture, but not in the traditional sense. She has developed a distinctive, unmistakable practice in which she creates a photographic copy of herself and places it in the real world, becoming a substitute and her visual representative.
In Cut To The Measure Of Desire, Woolley extends this illusion into the realms of performance and installation, constructing a scene reminiscent of the still life, particularly Dutch Bordeeltjes Painting and the tableau-vivant, placing herself at the centre of the view whilst attempting to hold up the photographic imagery around her. Woolley's aim to uphold the illusion of perfection is futile and the codes of desire crumble under the weight of the spectator's gaze.