Hreinn Fridfinnsson is one of Iceland's leading conceptual artists. His work is celebrated for its lyricism and stark poetry that transcends the often-commonplace subjects and materials that the artist uses to create his pieces. Although there is a consistency of theme and a common emotional thread to his art, the media that Fridfinnsson employs are remarkably varied in scale and substance, from photography, drawings and tracings to presentations and installations of sound, texts and ready-mades.
Fridfinnnsson often presents found objects with which he interferes as little as possible, creating new works that investigate ideas of the self and of time. He has said that: 'Notions of time are always compelling. I read what comes my way about physics and mathematics, but I read as one who is uninitiated. The feeling and the interest in the essence of time is serious, but my dealing with time is not knowledge-based; it is more exploratory and feeling-based.'