As part of Broadgate's 'Shaped by Design' autumn season, developer British Land has commissioned Helen Brough to create an enriching visual piece of work for Broadgate Exchange House, London that is free to view until 3rd Nov.
Throughout history, flowers have symbolised extreme human emotion from birth and death to love and war and finally joy. Hovering in the atrium of British Land’s award-winning Exchange House is a colour charged 3D extension of the artist’s original work playing on the words Fury and Fiori- the Italian word for flower
Intricately constructed from vibrant-hued PERSPEX ® acrylic layers and suspended from seven meters above -Dahlia Cuore’s structure radiates into the surrounding space, affording 360-degree viewpoints from both within the building and the surrounding walkways, beckoning the viewer to pause and reflect while gazing into the heart of the flower. It is joined by a scaled down model exhibited in the reception area.
Across the way, in Broadgate Tower(20 Primrose Street) preliminary drawings and more sculpture can be viewed alongside a JEALOUS limited edition screen print that provided the inspiration for the exhibition.
Art lovers can win this original artwork by taking their own photo of the sculpture and posting @Broadgatelondon #BroadgateDESIGN before 31 Oct 2017.
Close up viewings of the sculpture are available by appointment with Broadgate’s art curator Rosie Glenn – firstname.lastname@example.org.
Further Info: https://www.palmercallpr.com/helen-brough-british-land-commissio