The design studio Haberdashery and photographer Julian Abrams explore the infinite potential of light. Their collaborative work dips into a kaleidoscopic world as highly reflective stainless steel rods, ball bearings and controllable LED lighting are manipulated by simple geometry – isolating light and eliminating everything else. Julian Abrams translates these sculptures into two dimensions through his photographic work. Toying with the viewer’s perceptions, the photographic process transforms the sculptures from 3D structures into otherworldly patterns. The shift in medium questions the veracity of the image, leaving the viewer curious yet mesmerized.
This collaboration marks the meeting of two very opened minded entities. Although they have worked together for years, in this project both Abrams and Haberdashery manipulate light and mould it to suit their own curiosities.
Serena Morton is proud to present this first exhibition in her new space following the success of her opening Group Show is November. Morton was born and raised in London. After her years at Christie’s, Auction House, (King Street) London, she became known as a curator before launching and directing three ‘West End’ contemporary art galleries. In 2012 she launched her ‘Canalside’ gallery at the north end of Ladbroke Grove and at the end of 2014 she opened her new space at 343 Ladbroke Grove as her primary exhibition space.