By bringing together pioneering contemporary publishing with vintage counter-culture, out-of- print material and obsolete media formats, CULTURAL TRAFFIC maps an explicit connection between yesterday’s cultural artefacts and the collectables of tomorrow.
Entry to the fair is free, and CULTURAL TRAFFIC offers the public an opportunity to engage in the past, present, and future of counter-culture, while vendors have the opportunity to capitalise on the amplified business climate created by Frieze Art Week.
CULTURAL TRAFFIC offers something for everyone including food, drink and evening entertainment. It is a market for the culturally inquisitive as well as showcasing a unique perspective on counter culture’s pre-internet roots.
Juju’s Bar & Stage is situated in London’s Old Truman Brewery, Shoreditch. The Truman’s Brewery will also be hosting two other fairs, Moniker Art Fair and The Other Art Fair, creating a showcase of independent and established talent in one location. This exciting spectacle will attract 20,000 plus visitors, forming one of the major satellite events of London’s Art Week.
CULTURAL TRAFFIC is launched by editor, designer and collector Toby Mott who says:
‘CULTURAL TRAFFIC is a fascinating window into the flourishing post-digital zine scene and is inspired by my visits to the L.A. and New York Art Book Fairs, where I found an exciting dynamic marketplace for the global resurgence in self-publishing. I connected with the eclectic mix of material I found there, driven by the punk ethic of self-publishing, and reflecting both a pre- and post-digital aesthetic. DIY vintage counter-culture meets radical sexual politics and activism – it all comes together within an arts context.’
‘CULTURAL TRAFFIC will be a platform in London to showcase the producers and dealers that are making this scene a vibrant cultural hub. We are showcasing affordable art whilst engaging also in current social and political issues. This movement is at the forefront of today’s critical voices, working outside of financial restraints of the gallery system. CULTURAL TRAFFIC is not just an arts fair for paper but a celebration of ideas and expression. CULTURAL TRAFFIC will pave the way for exposure and engagement in radical print now.’