Creating, Publishing and Selling Prints For Artists

9 Oct 2017

Cost of entry

Early Bird BSAA Members: GBP 5,
Early Bird Visitors (non BSAA members): GBP 7.50,
Full ticket BSAA Members: GBP 10.00,
Full ticket Visitors (non BSAA members): GBP 15.00.

Cass Art | Islington

London, United Kingdom


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A panel discussion + Q + A addressing the creative and professional aspects of creating print editions from start to finish. Best practice and know-how for artists, gallerists and dealers.


The event is part of Be Smart About Art's monthly talk series at Cass Art for art world professionals.

This October, Susan Mumford, Founder of Be Smart About Art, will be talking with our guest Professor Steve Macleod, photographer and Creative Director at Metro Imaging.

The following questions on creative and professional aspects of creating print editions will be addressed:

> Is it best to create one or a series of prints at one point of time?

Traditional printmaking vs Digital printing:
> What are the options?
> And what are the pros and cons?

> > What's better, printing the entire edition upfront or print as you go? And how does digital impact this?

> Is editioning important? Is open edition okay? And what are the options on size of edition?

What are the pricing impacts of:
> Edition vs Open Edition?
> Original vs Reproduction print?

> How do finances work when an agent and artist are publishing an edition together?

> What are the options for authenticating prints? And are there any absolute essentials to always do or provide?


> Should the price of a print edition increase as prints in that edition sell?

> Who owns the intellectual property of an edition when it's a collaborative effort between agent and artist?

> How many APs (artist proofs) should be included in an edition?

> Do reproduction prints de-value the original pieces they represent?

> For particularly costly print editions, what are some alternative commission percentage arrangements between artists and dealers?

A Q&A session with the audience will follow the facilitated conversation.

Come ready to learn a lot and have your questions at the ready!

Category: Arts | Visual Arts | Galleries / Art.

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Exhibiting artists

Steve Macleod

Susan Mumford


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