Responding to the domestic exhibiting environment at ‘Subsidiary Projects’, byIKO imagines the collective as a household brand, adopting the Amazon Dash Button as a means to consume their artwork via the Amazon Prime consumer channel. The exhibition is a showroom of ‘artworks turned product’, presenting the merging of artist-led and corporate-led experience.
“Amazon Dash Button is a Wi-Fi-connected device that reorders your favourite product with the press of a button. Each Dash Button is paired with a product of your choice, which is selected during the setup process. When you're running low, simply press Dash Button—ensuring you never run out of your essentials again.”