Since 2001 the duo’s founder, Brazilian Eli Sudbrack, has worked in a team with Christophe Hamaide-Pierson as well as with different artists, musicians and designers. The name assume vivid astro focus is a neologism that has no specific meaning, but includes numerous references to popular culture and art history; this is also the reservoir from which the duo draws its imagery to create diverse visual worlds, similar to the way a DJ mixes and samples music. The results are bizarre installations that combine painting, sculpture, video, design, party and performance. With its work assume vivid astro focus reflects not only artistic production processes, but also explores sociopolitical issues.
Garish colors, exuberant patterns, fanciful masks, glitter and colored neon lights are the hallmark of the duo. assume vivid astro focus - also called avaf for short – has left its unmistakable traces not only in exhibitions in renowned institutions such as the Museu de Arte Moderna de São Paulo, the MOCA Los Angeles and the Kunsthalle Wien, but also in the world of fashion design.
For the exhibition at the Sammlung Goetz, avaf has transformed the underground exhibition space of Base103 into a multimedia gesamtkunstwerk, which also incorporates the ceiling, walls and floor. On view are not only videos and installations from the collection, but also more recent pieces and documentary material on the history of assume vivid astro focus.