ARTCELS announces release of additional art investment shares and virtual art strategies

26 Mar 2020 – 30 Apr 2020

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ARTCELS announces release of additional art investment shares and innovative virtual art strategies in response to Coronavirus crisis


Following the hugely successful launch and the complete sell-out of their initial share offering, digital art investments platform, ARTCELS, today announces they will release 400 additional shares, amid plans to create bespoke virtual art experiences that allow shareholders enjoy their art assets from the safety of their homes.

ARTCELS opened to much fanfare in London at 'XXI', the first ever asset-based contemporary art exhibition, which featured rare and unseen works by blue-chip artists like Kaws, Damien Hirst, Retna, Jeff Koons, Banksy and more. The innovative art investments platform, which offers subscribers shares in high-value contemporary art, was designed by Glencore commodities trader, Gijs de Viet, and HOFA Gallery Co-Founder, Elio D’Anna, to open blue-chip art investments to a wider and younger international market. 

The initial uptake by subscribers exceeded all expectations as the first shares released during the 2-week run of the opening exhibition were bought up in record time. Responding to this overwhelming demand, ARTCELS will make 400 additional shares available to current and prospective subscribers during 8 April 2020.  These 400 shares are part of the original stock of 2028 shares created at the inception of ARTCELS to capture the real investment value of the blue-chip art in the ‘XXI’ portfolio. Founders also assure share owners that the value of these shares are protected since the total volume of shares available remains very limited.

ARTCELS’ management team are highly sensitive to the realities of social distancing and limited travel as a result of the Coronavirus pandemic and are planning to create a virtual ‘XXI’ exhibition to début at HOFA Los Angeles also in Q2 2020. According to them, the virtual art experience will be immersive and dynamic. It will exploit emerging Virtual Reality (VR) trends and will become ever more interactive as it is adapted progressively to satisfy viewers.

Experts are predicting the art market will continue to soar in 2020 as demand for diversified investments increases in response to economic uncertainty and turbulence resulting largely from the Coronavirus pandemic. ARTCELS expects to gain a stronger foothold among new and seasoned investors eager to capitalise on the enduring value of art which experts say is one of the safest and most lucrative investment options available. The value of contemporary art, in some cases, appreciates by over 20% year-on-year and is known to withstand the shocks of financial crises and the decline in value of other asset classes. Through their planned virtual art strategies supporting their digital art investments platforms, ARTCELS’ founders are confident they can give shareholders value for their art investments. 

In a bold and calculated move, ARTCELS' founders have also chosen to preserve the entire 'XXI' portfolio despite numerous offers for outright purchase of many of the artworks. They, instead, strategically encourage fractional ownership through the purchase of shares in order to give as many people as possible access to the previously unseen artworks for as long as possible. It is a strategy which is already paying off as interest in 'XXI' continues to grow among lovers of contemporary art and the thriving art investment community in the UK, Europe and beyond. In essence, ARTCELS remains actively invested in its portfolio alongside its subscribers, showing itself a committed and visionary art broker for the age of digital investments. 

Commenting on the success of ARTCELS and the virtual launch of ‘XXI’ in Los Angeles, ARTCELS Co-founder, Elio D'Anna, said, "So far, ARTCELS has been a dream come true. As an art lover and a gallerist, it means so much to me to see so many people coming out to experience the phenomenal art in the 'XXI' portfolio. That's exactly what we hoped to achieve by creating ARTCELS and making high-value art investment open to more people than ever before.”

D’Anna adds “It is very important to us that share owners of the ‘XXI’ exhibition portfolio continue to enjoy their ownership. So, these progressive virtual experiences will allow them access during the pandemic, even from the comfort of their own homes!”



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