Openly speaking about Advertising through powerful visual artworks, our goal is to criticize the environmentally and psychologically unsustainable model of consumption it represents.
Both artworks and curation are made by Pietro Panza and Matilde Moro, respectively Photography and Journalism student at the University of Westminster. The art techniques involve photography, graphic design, Subvertising-style posters, and texts. The exhibition will take place on Sunday, 6th May at 103 Murray Grove, N1 7Q, Hoxton, London. At the core of the display stands the critics of Advertising as a means of creating artificial needs in the audience, fostering an unsustainable model of consumption. More specifically, the focus is on the relationship between ads and the individual. Advertising in all its forms is taking over the public space, polluting it. The selected works, through provocative graphics and strong images, aim at giving a critical vision of Advertising to the public in order to question its role in society.