AboutApril 2011, London, This month, ABSOLUT Vodka will unveil ABSOLUT DALSTON, a collaboration with internationally renowned director, Saam Farahmand at multi-venue music and art festival, Land of Kings.
On the 28th April at The Arcola, ABSOLUT DALSTON will invite festival goers to become part of a groundbreaking interactive installation using video portraits. Participants will be invited to have their portraits filmed whilst dancing to their favourite track. The following night, these portraits and their subjects become an integral part of the party, projected around the dancehall and mixed live by legends, 2ManyDjs, who will join Saam to create a thrilling live art experience at Magnolia Banqueting Suite.
In the lead up to the festival, Dalstonites will be given a taste of what's to come as ABSOLUT and Farahmand project video portraits of local heroes on buildings throughout the area.
The Arcola, 24 Ashwin Street, Dalston, London, E8 3DL