Abram Games: Maximum Meaning, Minimum Means

28 Mar 2007 – 1 May 2007

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Mon - Sat 10am - 5pm (Thursdays till 8pm) and Sundays 12 - 5pm

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Aberystwyth Arts Centre

Aberystwyth, United Kingdom

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Abram Games: Maximum Meaning, Minimum Means


Many of the iconic images of mid-20th century Britain were the work of Abram Games, who, although largely self taught, became the country's Official War Poster Designer during World War II and created the emblem for the 1951 Festival of Britain. By applying his personal philosophy of 'maximum meaning, minimum means' to posters, stamps and advertising campaigns, Games devised an extraordinary collection of distinctive and compelling graphic images. Drawn from his family archive, this retrospective traces Abram Games' career from the London County Council poster competition which he won a few years after leaving art school (which he attended for only two terms!), to the enduring images he created for such clients as Guinness, British European Airways, London Transport, Shell and the BBC.


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