Director Stephen Snoddy has selected 50 artists signed up to the Artist Support Pledge and in turn asked each selected artist to select one further artist, to create an exhibition of 100 artworks by 100 artists.
Artists Support Pledge was founded by artist Matthew Burrows in March 2020 as a way of supporting artists struggling financially during the pandemic. Utilising the social media platform Instagram and using the hashtag #artistsupportpledge artists posted works on the platform for a maximum price of £200. Artists and buyers could liaise directly through messages to agree a sale. Every time an artist made £1000 in sales, they pledge to spend £200 buying work from another artist/s. Over the past 18 months Artist Support Pledge has become a global phenomenon and in 2020 it generated an estimated £60 million in sales for artists