VivaWomen! showcases advertising’s most audacious women artists in an exhibition curated by Saatchi & Saatchi London.
'There's a Good Girl' (TAGG) features 20 female artists and creatives who don’t play by the rules and refuse to be good girls. Because good is just not good enough. TAGG will celebrate art created by women within the creative industries, and offer a chance to view unique work by some of the most innovative female artists working in London today. It will provide a platform for each artist to make a personal artistic statement, free from commercial diktats. The exhibition will be revealed at a private view in Saatchi & Saatchi’s iconic Charlotte Street offices, before moving to the Assembly Rooms in Soho, where the work will be on display to the public from 1st to 19th December.
The featured artists are; Alison Carmichael, Alison Jackson, Arvida Bystrom, Cassandra Yap, Hattie Stewart, Jessica May Underwood, Jillian Lochner, Kathryn Ferguson, Malika Favre, Mary Nighy, Michela Picchi, Miss Cakehead, Nancy Fouts, Natasha Law, Pam Glew, Rhea Thierstein, Sara Pope, Soozy Lipsey, Toni Gallagher and VÉronique Rolland. These women have created iconic commercial work as well as innovative fine art, either way they are making their mark on contemporary culture.
The exhibition takes its name from the 1980s bestseller written by Marianne Grabrucker. Grabrucker’s book detailed her attempts as a mother to observe the social conditioning on her daughter, and inspire her to override gender stereotyping and “reach for the stars” in order to realise her full potential.
Saatchi & Saatchi’s TAGG exhibition team consists of; Jo Wallace, Shelley Dobson, Suzie Quill, Camilla McLean, Layla Boyd, Lee Sharrock and Lisa Robbins.
VivaWomen!, a Publicis Groupe project which promotes women in advertising, is behind the initiative, and a percentage of any artwork sales will go to charity Plan UK. Jo Wallace, Creative Director at Saatchi & Saatchi explains how the collaboration came about: "Sarah Baumann kindly invited me to share my story and experiences as a female Creative Director during a Viva Women talk, but what better way to showcase female creativity than with a wider exhibition that has far-reaching cultural
relevance? We regularly brief photographers, directors, illustrators etc. and I thought it would be fantastic to invite women in these roles, whose commercial work we all know and love, to exhibit personal work. 'There's a Good Girl' is the result of a combination of skills and passion from the whole amazing TAGG team."
Sarah Baumann, Talent Strategy Director of Leo Burnett Group and Chair of VivaWomen! UK added: “We are a creative business, working to engage women for the majority of our clients, yet women are under-represented in creative departments in our agencies which simply doesn’t make sense. In celebrating the women involved in the creative side of our business we aim not only to inspire female creatives but also to have an impact on the wider industry. The artists involved in this show have demonstrated incredible determination to push the boundaries both professionally and personally and we are delighted to champion such audacious women making their mark on contemporary culture today.”
VivaWomen! is a women’s network, run by women for women, across all Publicis Groupe UK agencies. Their goal is to support women on their career paths, and help women realise their career ambitions and improve progression and therefore retention.
Plan UK work with the world’s poorest children so they can move themselves from a life of poverty to a future with opportunity. Plan’s 76-year history has shown us that worldwide, no-one bears the brunt of poverty more than girls. Plan are the experts on girls’ rights and 'Because I am a Girl' is their flagship campaign. They have already helped 58 million girls and by 2016 aim to support hundreds of millions more, so that they will be free from violence and can get the education, skills and support they need to become powerful forces for change in their communities.
The 'There's a Good Girl' VivaWomen! exhibition will be on display at The Assembly Rooms, 8 Silver Place, London, W1F 0JU from Monday 1st December until 19th December. Opening hours Monday-Friday 9am-6pm. Free admission.