NTU Festival 2013, The Coming Community: Process and Produce:Promotion

About

Surface Gallery presents Process and Produce: Promotion. An exhibition and event collaboratively curated by Paige Ockendon and Hannah Florence Cresswell. An enquiry into commercial production and promotion takes place via a display of immersive video installation and performance. The private view presents the opportunity to see an exclusive event where the work is shifted back into its live format. Such actions will examine the sharing of convictions between artist and audience through performance and participation. Mutual interest in demonstration and distribution results in both artists combining existing and new works which, in this new context, focus on the production and promotion of products: products that emulate the principles of fashionable ideologies and have been chosen for both their usability and vulgarity. A forceful approach to advertising, executed with a subtle mocking tone creates an atmosphere of humour whilst occasionally revealing glints of a more sinister realisation.