Dave Sedgwick (Studio DBD) and Hey have produced a limited edition book specially for the World Cup in Brazil. The book has been created to promote the fact that all the games will be shown live at Twenty Twenty Two during the tournament and running simultaneously will be a special Hey exhibition of their work.
The book, titled ‘Gol!’ features illustrations of individual players from all 32 different teams involved in the event. Created in the style of Hey’s ‘Every Hey’ characters, they will be available to purchase via TwentyTwentyTwo’s online shop and direct from the venue itself. You will also be able to purchase individual posters of the players, plus a very limited edition print featuring all 32.
Dave Sedgwick, who organised BCNMCR – an event bringing together Barcelona and Manchester, explains, “I’ve worked with Hey before on the first BCNMCR event and so it seemed like a perfect collaboration for TwentyTwentyTwo. The Every Hey characters they produce lend themselves brilliantly to footballers from around the world so I knew they’d be right for the project. A few Skype calls, emails and a meeting in Barcelona and we all agreed the direction we would like to take the collaboration in.”
The exhibition opens on 12th June and runs until 5th July
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