Established in 2004, MOP Foundation promotes Iranian art and culture to a wider audience outside of Iran, and strives to make a notable contribution to its long-term advancement worldwide. This is accomplished by establishing programmes in modern and contemporary Iranian art, music, media and academia in partnership with world-class institutions.
MOP’s programmes include:
·The Magic of Persia Contemporary Art Prize (MOP CAP); a global search for the next generation of Iranian visual artists.
·Family days bringing together more than 120,000 people at the British Museum and Victoria & Albert Museum in London.
·Art residencies and exhibitions for young Iranian artists at the Delfina Foundation, Parasol unit and Saatchi Gallery in London.
·Scholarships and grants in higher education at the Royal College of Art, London Film School, and Goldsmiths University in London.
·A series of artists’ panel discussions entitled ‘Different Perspectives on Modern and Contemporary Iranian Art’ in collaboration with the British Museum.
The charity’s primary source of funding derives from the auction of artwork generously donated by established and emerging Iranian artists. Conducted by Sotheby's and Christie’s and held in Europe, the Middle East and the Americas, the success of these fundraising events relies entirely on the participation and support of artists and patrons alike. Sponsorships from organisations and individuals also support MOP’s various projects.