Subject Matter was created to make art-buying easy and enjoyable.
Art and the making of art evolves all the time - but the means of selling art hasn't changed for decades. The current gallery model can be exclusive and intimidating. Becoming an art buyer or collector can feel like applying for a club you don't actually want to join.
We believe in change.
We know artists need more art-buyers to sustain their practices and their careers. We know many talented artists fall by the wayside because they simply cannot afford to be artists.
We work to address inequalities in the art world by campaigning for fair pay for artists, curating all-women shows, and mentoring female artists.