Gallery

M.A.D. Gallery Milano

Milan, Italy

Address

  • Corso San Gottardo 18
  • Milan
  • Lombardy
  • 20136
  • Italy

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The Biennial 2017 project promoted by M.A.D. Gallery Milano is an opportunity for different artists, coming from all over the world, to join us into a brand new experience. The gallery has always been directed to the experimentation of innovative ways to approach art, both encouraging the latest artist forms and supporting different staging solutions: by promoting alternative communication methods and facilitating the access to the contemporary art world for the new generations, M.A.D. Gallery Milano takes its place as a multi-functional and fast-moving platform. This exploration moves on, incorporating the incredible opportunities offered by the latest trends in technology and directing every single effort to the goal the gallery always wanted to reach: to heighten, to enhance, to disclose art in the most effective and straight way possible. The Biennial project will offer to our artist the opportunity to display their artworks in a unique exhibition site for a period of ten months, which is the whole exhibition season, according to the artist needs and preferences. Over the course of the season the artists are invited to exhibit their pieces and to consider the gallery as their own artistic residence, a useful and operational reference point located in the very proper core of Milan suitable for their own private events as well as eventual happenings and meetings. Every single month will be inaugurated with a different event, in order to guarantee a more active participation by the artists and a greater attention both by the public and the press: every event will be a chance to interact with the viewers, to set a dialogue with other artists and, more widely, with the cultural supply proposed by the city of Milan. In the end, the gallery proposes ten different events, each of which unique and conceptually differentiated by the others. An innovative feature introduced by the gallery will be the possibility to virtually stage the pieces: it will be guaranteed the opportunity to display some artworks on screen, proposed as a slideshow of the entire work and combined with the critical reviews offered by the curators collaborating with M.A.D. Gallery: to the artist will be guarantee the opportunity to stage his/her pieces physically, virtually or both, according to his/her specific needs and requests. In summary the gallery will provide an opportunity to the artists involved to stage their pieces both physically and digitally, which will also provide various improvements: it will revolutionize the exhibition display; it will promote the video artists involvement to the project; it will facilitate the authors in the shipping transactions; it will amplify the serial side of an artistic production, wherever it's required; it will highlight the curatorial support by a constant update and a more complete conceptual supplement. M.A.D. GALLERY MILANO – MODA ARTE E DESIGN Corso San Gottardo 18 20136, Milano (MI) Italy www.madgallerymilano.com