LIFE SPORT (est. 2014) is both a sweatpants shop and an art space. Based in Athens, we aim to become a fully functioning shop with the intent to generate alternative arts funding in a time and place where there is none. Hosting presentations, spoken word and services, LIFE SPORT is invested in the experiment of the invention of life as sport, whilst encouraging collaborations with artists that share our ambition to reclaim independence and self-empowerment.
LIFE SPORT sweatpants are criticial wearables made of 70% cotton and 30% polyester and are entirely produced in Athens. This product is the result of a year-long research and observation of Athenian lifestyles, taking sweatpants and their wearers as the starting point for a portrait of a city. Sweatpants are everywhere, they defy notions of social stratification, gender and age. Sweatpants unite contradiction, they are a symbol of defeat or paralysis for some, a statement of ultimate resistance and emancipation for others. At the very least, they are really comfortable, fit everyone and wash at 40 degrees.