Fleur du Mal is known for its refined yet provocative collections of lingerie and ready-to-wear that interpret the notions of dressing up and undressing for the chic, contemporary woman. Founded in 2012 by Jennifer Zuccarini, the brand embodies a woman’s strength, confidence, intellect and sexuality while exploring the notion of desire and artful provocation. Zuccarini’s aesthetic for curating singular experiences surrounding intimacy began when she co-founded the luxury brand, Kiki de Montparnasse in 2005. As Creative Director she created a distinctively sensual collection of lingerie, ready-to-wear, and leather accessories. Compelled to redefine the way women approach lingerie, Zuccarini founded her first independent venture with Fleur du Mal. Inspired by the infamous collection of poems by Charles Baudelaire “Les Fleurs de Mal”, the collection encompasses sophisticated underpinnings and whimsical intimates as well as sensual separates and eveningwear.