Feature

Spotlight: Jon Rafman’s Proof of Concept at Sprüth Magers

15 Apr 2025

by Jody Zellen

An immersive exhibition exploring the influence of AI on visual media, featuring manipulated videos, large-scale fabric murals, and evocative photography across multiple gallery spaces.

The varied and ever-mutating aspects of digital culture and technology are at the forefront of Jon Rafman’s investigations. With the recent proliferation of AI, his interest has deepened in how technology has infiltrated and influences the ways in which visual media is both produced and consumed. Proof of Concept is an immersive installation that “reimagines television for the AI age.” While manipulated videos and large-scale fabric murals span the gallery walls and floors to fill the main exhibition space, it is the photographic images upstairs (not officially part of the show) that provide a fitting introduction to Rafman’s practice.

Read Jody Zellen’s full review on What’s On Los Angeles.

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