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Have you ever wondered why celebrities can earn money while they sleep? Paris Hilton for example is not selling products or involved in her parents' hotel empire to make millions it's her name that makes the money. Being famous can indeed become a very lucrative business. What's in a name? We will examine the strategies behind the success and the role trade marks play for exploiting and protecting your name to grow your business. This seminar is for everybody famous or not who wants to know more about branding strategies and how you can build and protect your brand with the support of appropriate IPR (intellectual property rights) such as trade marks.
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