What's in a name? — The value of trade marks

18 Feb 2009

Event times

6pm - 9pm

London College of Communication

London, United Kingdom


Travel Information

  • 1, 12, 35, 40, 45, 53, 63, 68, 100, 133, 148, 155, 168, 171, 172, 176, 188, 322, 333, 343, 344, 360, 363, 453, C10, P5
  • Bakerloo and Northern line
  • Thameslink to Elephant & Castle

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Admission free Please go to to register and reserve your place. Have you ever wondered why celebrities can earn money while they sleep? Paris Hilton for example is not selling products or involved in her parents' hotel empire to make millions — it's her name that makes the money. Being famous can indeed become a very lucrative business. What's in a name? We will examine the strategies behind the success and the role trade marks play for exploiting and protecting your name to grow your business. This seminar is for everybody — famous or not — who wants to know more about branding strategies and how you can build and protect your brand with the support of appropriate IPR (intellectual property rights) such as trade marks.


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