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Wet Unboxing - Alex Frost

Opening: 23 Aug 2019

24 Aug 2019 – 26 Aug 2019

Regular opening hours

Sat, 24. Aug
10:00 – 18:00
Sun, 25. Aug
10:00 – 18:00
Mon, 26. Aug
10:00 – 18:00

Cost of entry



England, United Kingdom


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Wells Projects presents 'Wet Unboxing' the first London showing of Alex Frost’s Wet Unboxing videos.


Private View: 23rd of August

Dates: 24th-26th of August by appointment

Contact: thewellsprojects@gmail.com

Over the summer of 2018, Alex Frost uploaded 48 videos onto YouTube where he submerged and unpacked ‘on-the-go’ products in water. The products included ready meals, snacks, protein shakes, vitamin tablets and energy drinks. These ‘Wet Unboxings’ went on to feature in 30+ articles online, found their way onto Indonesian TV and were listed on the meme hall of fame Knowyourmeme.com. In their energising and optimizing product selection and meme-like circulation, these videos captured the fluidity of life today. 

Wet Unboxing Youtube: https://www.youtube.com/user/skelution/videos

Alex Frost is an artist based in London and Glasgow. Frost’s work has been exhibited at the 2009 Venice Biennale, Tate (St Ives), Catriona Jefferies (Vancouver), The Modern Institute (Glasgow), Dundee Contemporary Arts, Milton Keynes Gallery, Studio Voltaire (London), Fruitmarket (Edinburgh), Glasgow Museum of Modern Art, Kunstbuero (Vienna) and Frieze Sculpture Park (London).

Sonja Teszler is a freelance curator, writer and musician based between London, New York and Budapest. She is currently finishing her MA in Contemporary Art at the Sotheby's Institute in London, as well as working with the Drawing Room and being a member of the Wells Projects team. She is working on a collaborative project with UNIT 31, curating exhibitions merging contemporary art and Chamber Music. She released her first album with “Dylan and Sonja” in 2018, played various venues across New York and is currently working on a solo EP.


“Every once in a while, a phrase or image appears after hours of scrolling the internet that seems like it’s going to be something. A proto-meme—a precious, terrifying embryo—of the next new trend.”

Samantha Cole, August 22nd, 2018, Motherboard.

“The objects he ‘unboxes’ reflect a life of transience. Frost moved back to his home town of London four years ago, where, he says: “It feels as if every nanometre of space has been priced up and every second is rationed.” Time-limited, he relied on ready-made sandwiches, which feature heavily in this work. Even billowing clouds of dry shampoo reflect life on the go.”

Penny Anderson, September 10th, 2018, The Guardian.

“I am pleasantly horrified by these ‘wet unboxing’ videos.”

Chloe Bryan, September 25th, 2018, Mashable.

“Taken to extremes, unboxing can almost become an art form in itself; the artist Alex Frost recently went viral with his series of “wet unboxing” videos, where objects such as fruit salad, shampoo and sandwiches are opened underwater. The appeal may be difficult to pinpoint.”

Rhodri Marsden October 4, 2018, The National.

“These Wet Unboxing videos are an affront to a dry God.”

Gabe Worgaftik, August 22nd, 2018, AV News.


Sonja Teszler

Exhibiting artists

Alex Frost


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