The nominees and winners of the LeadAwards will be presented in the House of Photography at the Deichtorhallen Hamburg. Photo series, magazine features, ads and websites will be on view – the best of what German magazines had to offer in 2015 and 2016.The exhibition encompasses all the works that won one of the coveted LeadAwards, Germany’s top print and online media award, over the past year.
VisualLeader is not only the largest exhibition of its kind in Germany, but also has a very special format: In contrast to other competitions for creative professionals, candidates cannot enter the LeadAwards themselves. An independent jury of experts combs through the entire year’s issues of around 600 German magazines and selects prize-worthy articles. A high-profile jury then judges and evaluates them, ensuring a completely independent and truly comprehensive judgment. Those awarded the gold, silver or bronze awards can rightly claim to be among the best of the best.
As such, the exhibition VisualLeader takes stock of the German creative scene. It highlights trends, sets standards for the future, and provides impulses for further innovation in print and online media. It shows what we can expect to see soon, and what will be here to stay.