Virtual Bow Skills Lab: Website building and SEO basics

14 Jan 2021

Regular hours

Thu, 14 Jan
10:00 – 13:00

Timezone: Europe/London

Cost of entry

General Admission £10
Concession rate (available to students, over 65s, under 18s, Bow Arts artists and key workers) £7


Hosted by: Bow Arts

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Join our virtual skills lab on Zoom with Monika Gravagno, and learn how to make or improve your website and encourage views with Search Engine Optimization (SEO).


Take part in a virtual, in-depth skills lab on Zoom, looking at website building and SEO basics with Monika Gravagno of Facciocose. Facciocose is a London-based Physical Theatre Company who offer creative mentoring programmes, encouraging creative, innovative and sustainable businesses and empowering creative careers.

Your website is the most powerful marketing tool available to you, it should have the ability to generate sales and increase business growth. This programme teaches you how to make or improve your website, and how to implement Search Engine Optimization (SEO) to generate traffic and get visibility. This workshop will be beneficial for anyone looking to improve their digital presence, even if you already have an existing website on a different platform.

Focusses of the workshop:


  • How to choose a domain name
  • Trademark
  • Web hosting
  • Analysing pros and cons of website building platforms: (Wordpress, Squarespace, Wix, Shopify), to pick the best solution for you
  • How to structure your website: navigation menu, home page, hyperlinks
  • Full responsive website


  • What is Search Engine Optimization and Google ranking
  • Keywords: how to select your target keywords
  • Relevancy: how to use keywords in URL address, page titles, headings, page body. Snippet and meta description
  • Images: ALT tags and sizes

About Bow Skills:

Bow Arts seeks to support creative professionals at all stages of their careers. In 2015 Bow Arts launched Bow Skills in response to an artist survey which showed over 90% of practicing artists find it useful to receive further support outside formal education. Bow Skills is a dynamic and relevant programme of Continuing Professional Development (CPD) which is informed by an artist steering group and open to all creative practitioners across London. The programme of talks, panel discussions, new skills labs and peer crits is open to all, with concession rates available to Bow Arts artists and students.

About Monika Gravagno & Facciocose:

Monika Gravagno is the Artist Director of Facciocose, a Theatre Company based in London. Facciocose specialises in Physical Theatre and the Creative Development of Entrepreneurship. In 2017 Facciocose was awarded by The Prince’s Trust as a Young Enterprise and Monika received two years of ongoing support from the Enterprise Programme run by The Prince’s Trust.

We are driven by the desire to inspire and guide individuals and young entrepreneurs to build creative, innovative and sustainable businesses and empowering careers. Throughout our experience in creative entrepreneurship, we found incredible guidance and practical knowledge along the way. Now we are committed to re-create this guidance, and support others in achieving their goals.

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