Urban Interventions (3) involves installing street signs in public spaces that challenge the way people think, feel and interact. The signs are designed using the Highways Agency 'transport font' and their range of secondary pantone colours, thereby creating a familiar urban visual style that tricks the audience into reading the message.
Smartphone camera technology is used in the project to enable a person photographing the street signs to get web-based hyperlinks about the art work by processing the photograph through a Google Reverse Image Search software app located on their phone.
Somaesthtically Informed Public Art is a new term coming out of this project that enables the exploration of aesthetically felt experiences in which the body and the mind are indivisible entities.
'Urban Interventions 3' is a collaborative project with art organisations Black Cube Collective and Gayfield Creative Spaces based in Scotland.