Product and Fashion designers search for a contemporary expression of the spirit of their own time and as a result are also able to shape the times in which they live and operate. However to what extend can designers shape the workings of their own field, which have huge cultural, environmental, social, political and economic consequences?
The term “transfection“ is borrowed from biology and means the reclassification of genes, the smuggling of foreign DNA into a cell with the aim to change that cell for time to come. Design and it’s industry build a system of their very own, that has to be questioned continuously. Under the use of the transfection method the first Master Program in Fashion and Product Design of UdK Berlin aimed to examine the function of our society’s design system and to dismantle one element of this existing system. In this manner defects, opportunities and misunderstandings were identified. Based on these search results the students developed challenges, overthrows, alternatives and comments about or for this system.