“Satisfying our growing desire to rejuvenate and revitalize, ‘Greenery’ symbolizes the reconnection we seek with nature, one another, and a larger purpose.” (Leatrice Eiseman, executive director of The Pantone Color Institute)
Pantone’s recently announced colour of the year affirms the omnipresence of the renewed interest in our relationship with the natural world. Our engagement with nature has altered significantly over the past years, influenced by digitization, urbanism and ecological awareness.
The exhibition “The Best Bogus Botanical Garden” then aims to foreground art practices that explore this shifting relationship humans have with nature. More specifically, the participating artists simulate the very nature we have become distanced from, either by manipulating organic elements in new forms, or by inventing their own materials.
To further enhance the illusory character of the works of art, the exhibition is designed to be a fully immersive environment, transforming the gallery space into an artificial botanical garden.
The exhibition will take place at heliumcowboy artspace in Hamburg. Heliumcowboy is an established commercial gallery founded in 2002 by owner and artist Jörg Heikhaus. The gallery’s aim has always been to support contemporary artists, and it has built up a strong reputation in pioneering urban art, showing Boris Hoppek and Victor Castillo amongst others. However, disregarding traditional art boundaries and exhibition conventions are crucial aspects of its programme, and have made The Culture Trip name heliumcowboy “the most subversive art establishment operating in Hamburg today.” As part of this open-minded attitude, heliumcowboy has now decided to work together with guest curators. It provides them with the institutional support yet freedom needed to develop curatorially experimental approaches, hence introducing new artists and ways of display to the gallery and the Hamburg art scene at large.