What is the state of the arts today? How accessible is it? How can art enhance a community? Where do the lines between fashion and art fall? What role does art have in our lives today? Selfridges will explore these ideas and more in its new creative campaign, State of The Arts.
State of The Arts harnesses the collective power of dozens of
contributing artists, galleries and arts collaborators to create a campaign
dedicated to presenting art in unexpected places and making it accessible to all, whether within the Selfridges stores, on the go or online.
Arts for windows - in an exclusive collaboration with the artists from the forthcoming Crossrail Art ProgrammeSelfridges launches a series of arresting art installations in its iconic Oxford Street windows, featuring nine critically acclaimed artists. The artist lineup includes Darren Almond, Spencer Finch, Douglas Gordon, Chantal Joffe,Yayoi Kusama, Simon Periton, Michal Rovner, Conrad Shawcross and Richard Wright.
Events in The Art Tank
Within the Art Store in the Corner Shop,The Art Tank will become a focal point of activities and interactions for the campaign. Suspended in the spacious Duke Street corner window of Selfridges London, The Art Tank will host a series of captivating one-off art happenings, art classes and artist residencies, open and accessible to all (via booking at Selfridges. com/stateofthearts).
The Art Trail
Selfridges will also host an Art Trail, available as both a map and an audio guide, produced especially for the campaign. Both devices reveal to the user the variety of unexpected artworks and amazing art pieces across the store, including the Art Block installation – an exclusive collaboration with Yorkshire Sculpture Park – which currently hosts a newly commissioned work by Matthew Darbyshire.
The Windows Art Tours
For the first time discovering the Selfridges windows will come with the option of a tour curated by the ideas agency CommuneEAST who have commissioned a series of changing guests – including poets, writers, activists, performers, philosophers and art critics – to make customers experience Selfridges’ State of the Arts windows like never before. Visitors are invited to absorb, discuss, collaborate, question and be part of the narrative.
Taking place each week 24 January – 2 March, and available to book in advance, each tour will start a conversation about how the experience of art is changing, as well as the way we make it.
The State of the Arts Podcasts
Beyond the confines of the store, the State of the Arts podcasts give the listener the op- portunity to enjoy enlightening content related to the Selfridges arts campaign anywhere they wish.Six episodes will consider questions such as:‘What is the value of art in public spaces?’ or ‘Where does fashion end and art begin?’