Solopreneur

About

Paola Ciarska, Billy Crosby, Daniela Dyson, Molly Eliza Gough, Jack Greenwell, Kitty Hall, Eleanor Elks Herrmannsen, Sarah Jenkins, Ruth Waters, Jack West, Lauren Williamson, Wuji Ye 

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A solopreneur is defined as somebody who is developing their own personal brand.

They are creators and inventors1, carving out a niche for themselves within their chosen marketplace. Solopreneurs single-handedly seek out the best opportunities. They live and breathe networking – always thirsty for game-changing opportunities. Social media is their best friend.

The term solopreneur rose to prominence in 2010 through its use as a Twitter hashtag2. Since then solopreneur has gained BuzzWord status and has been officially archived online in the Macmillan Dictionary3. Solopreneur nestles chronologically alongside “zenware” and “vape”, with “kimchi” and “hipster” not far behind4.

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The works in this show are disobedient and not necessarily complicit.

They raise questions about trust, authenticity and fakery.

They react to the glossy, slick, frictionless worlds that screens have created.

They embody the habitus of the Millennial Generation.

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1 Quora, Mickler, Russell. 2011. What is the definition of ‘solopreneur’? What makes a ‘solopreneur’ distinguishable from an independent professional, a freelancer, or an entrepreneur?. [ONLINE] Available at: https://www.quora.com/What-is-the-definition-of-solopreneur-What-makes-a-solopreneur-distinguishable-from-an-independent-professional-a-freelancer-or-an-entrepreneur. [Accessed 14 September 2016].

2 Macmillan Dictionary, Maxwell, Kelly. 2013. Solopreneur. [ONLINE] Available at: http://www.macmillandictionary.com/buzzword/entries/solopreneur.html. [Accessed 14 September 2016].

3&4 Macmillan Dictionary. 2016. BuzzWord archive sorted by date. [ONLINE] Available at: http://www.macmillandictionary.com/buzzword/recent.html. [Accessed 14 September 2016].

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Solopreneur is open THURS - SAT 12-6pm