In doing so, the MKG helped break new ground: photographs were purchased as a medium in their own right and first found their way into exhibitions in 1911. Re/Vision. Photography in the Museum für Kunst und Gewerbe Hamburg is the first exhibition to offer an overview of the exceptional holdings in the Photography and New Media Collection, which spans the period from the early days of photography to the present and now comprises around 75,000 exhibits. The show concentrates on the various functions of the medium, such as the portrait – be it for the purposes of representation or to convey an image of society – the documentation of cultural monuments or works of art, and the medium’s conscious efforts to achieve autonomy as an art form. The exhibition is divided into five sections and approaches photography from different perspectives: the pictures are viewed as artworks produced by a particular photographer, as utilitarian items, and as material objects.