Exhibition
Dieter Blum Cowboys. The First Shooting 1992
30 Apr 2016 – 06 Nov 2016
Mercedes-Benz Contemporary
Berlin, Germany
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Dieter Blub: Low Clearance 1, 1992 Pigmentdruck/Pigment print100 x 150 cm, Ed. 1/6 Erworben/Acquired 2016 Daimler Art Collection, Stuttgart/Berlin
Talk
Renate Wiehager in dialog with Dieter Blum
6 Oct 2016
Regular hours
- Thursday
- 11:00 – 18:00
Cost of entry
Free Admission
Travel Information
- Varian-Fry-Str.: 200, 347
- S+U Potsdamer Platz Bhf: S1, S2, S25; U2
Event map
Artist talk: Renate Wiehager in dialog with Dieter Blum. In connection with the exhibition “Dieter Blum: Cowboys: The first shooting 1992”
About
In 1992, before the German photographer Dieter Blum, who had been working as an artistic and commercial photographer since the 1960s, was officially commissioned by the cigarette maker Marlboro to create the subsequent advertising campaigns (in 1994), he was invited to carry out a test shoot in Texas, USA. In this first set of images, Blum does not show us the well-known Marlboro Man amid a lonely landscape. Instead, he created a thematic series of pictures showing a more contemporary image of the cowboy: as part of a community, in an urban context, conducting everyday transactions at the barbers or laundromat. These Dieter Blum images had an influence not only on the Marlboro campaign but also on the development of advertising photography. In 2015, Blum was awarded the Médaille Vermeil by the Pariser Societé Arts-Sciences-Lettres in Paris for his life’s work – he was the first photographer in the society’s 100-year history to receive this medal, and one of only a very small number of Germans to do so.
