Reaching your Market: Making the most of your online presentation, marketing and social media

About

Who is it for?

Are you struggling to navigate social media?  Do you have a showcase, an open studio event or an exhibition coming up?  Are you applying to grant organisations? To selected programmes or exhibitions?  Do you wish to be successful in your showcases or applications?

Our Marketing training session provides information and skills development for amateurs, early career and established artists and makers looking to develop ways to present themselves and generate interest in their practice.

What you will go away with?

• Advice on understanding how to promote your work
• Tips on developing a brand through your vision and values
• Where to focus your online marketing
• Advice on understanding and utilising social media marketing
• Why an online profile is important, what you should be considering and how to make the most of potential opportunities
• Introduction to approaching press outlets

Who is speaking?

• Emma Tweedie, Teacake Tuesday PR whose clients have included Marks and Spencer, John Lewis, Timothy Everest MBE, Seek and Adore and Halcyon Days. Emma will be helping you get to grips with self promotion, your branding, establishing a marketing strategy and help you shape your online promotion
• Silvia Kamodyova from Silvia K Ceramics whose Retail clients include The New Craftsmen, The Conran Shop, March San Francisco, Michele Varian New York, Designers Guild, Heal’s.  will be offering you key tips on building a sustainable business through online marketing and promotion

Proposed Agenda:

12.45pm        Arrive & registration, tea/coffee

1.15pm         Welcome and introductions

1.45pm         Industry advisor

2.30pm         Break

2.50pm         Workshop continued

3.20pm         Maker presentation

4pm              Reflections & Q&A

4.20pm         Networking

5pm              Finish workshop

What refreshments are provided on the day?

Tea and coffee will be provided at the start of the session and during the afternoon break. 

This venue is fully accessible. 

**£5 Discount available to Crafts Council Directory makers, please email for more info**

This Reaching Your Market workshop is part of a series of Business development workshops and events designed by the Crafts Council to provide makers with skills to promote their work successfully.