Discover a vibrant new perfume scene, the contemporary cult perfumes shaking up scent culture and the unseen works of art worn on our skin. Contemporary perfume provocateurs are dispensing with traditional high gloss communication concepts, gender boundaries and conventional notions of good taste.
From the self-taught to the classically trained, the exhibition explores perfumers reworking their palette of ingredients to construct original and outrageous signatures which assault all of the senses. Seeking out visceral, surprising and sometimes unsavoury smells such as smoke and sweat, they evoke unexpected places or moments, rather than simply trying to mask our own odours. No longer anonymous figures working behind the scenes for big brands; the selected perfumers have opened up and are celebrating their craft with a global online community of fumeheads. Providing insights into processes, engaging in discussions and even taking inspiration from customers, they have offered a much more accessible approach to perfumery that’s unlike anything seen before.
During Perfume visit our functioning perfume laboratory where you will be able to interact with professional perfumers, see up close the skill and science behind a fragrance and concoct your very own ‘juice’. An extensive events programme and exclusive exhibition tours will be announced shortly.