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(c) Kim Keever, Courtesy Waterhouse & Dodd
Exhibition
Perfume: A Sensory Journey Through Contemporary Scent
21 Jun 2017 – 17 Sep 2017
Regular hours
- Wednesday
- 11:00 – 20:00
- Thursday
- 11:00 – 20:00
- Friday
- 11:00 – 20:00
- Saturday
- 10:00 – 18:00
- Sunday
- 10:00 – 18:00
- Monday
- 10:00 – 18:00
- Tuesday
- 10:00 – 18:00
Cost of entry
Full price £11.00, concessions £9.00
Address
- Strand
- WC2R 1LA
- London
- WC2R 1LA
- United Kingdom
Travel Information
- 6, 9, 11, 13, 15, 23, 77a, 91 and 176, while the River Bus Service can be taken to Embankment and Savoy Piers.
- Temple, Covent Garden, Charing Cross and Embankment.
- Charing Cross, Waterloo and Blackfriars.
Multi-sensory exhibition featuring ten extraordinary perfumes and their pioneering creators, who have radically changed our perceptions of fragrance over the last 20 years.
About
Discover a vibrant new perfume scene, the contemporary cult perfumes shaking up scent culture and the unseen works of art worn on our skin. Contemporary perfume provocateurs are dispensing with traditional high gloss communication concepts, gender boundaries and conventional notions of good taste.
From the self-taught to the classically trained, the exhibition explores perfumers reworking their palette of ingredients to construct original and outrageous signatures which assault all of the senses. Seeking out visceral, surprising and sometimes unsavoury smells such as smoke and sweat, they evoke unexpected places or moments, rather than simply trying to mask our own odours. No longer anonymous figures working behind the scenes for big brands; the selected perfumers have opened up and are celebrating their craft with a global online community of fumeheads. Providing insights into processes, engaging in discussions and even taking inspiration from customers, they have offered a much more accessible approach to perfumery that’s unlike anything seen before.
During Perfume visit our functioning perfume laboratory where you will be able to interact with professional perfumers, see up close the skill and science behind a fragrance and concoct your very own ‘juice’. An extensive events programme and exclusive exhibition tours will be announced shortly.
