Open Studio // Studio La Cube // Part 2: Serial Ruins

About

After the first part of the project "From Stimulation to Simulation", Studio La Cube is presenting a second part - “Serial Ruins”.

Since the uniqueness of waste construction material pieces found on streets was the basis of creating new objects in part #1 (that was presented at Zentrale in September), the idea of part #2 is to transform this concept and work with the copy and reproduction of the ruin following a serial production. 

"Our idea is to work precisely with the idea of copying a ruin. On part#1 we tried to relate the image of old ruins to contemporary ones and point its contrast. But this time we were inspired by Renaissance when artists copied antique art from Greece and Rome. They were coping ruins and did it always in white (consciously or not), while in Antique times buildings and sculptures used to be colorful. They used white marble in sculptures and buildings and it became the symbol of classicism, its elegance and nobility. We found this idea not only funny, but also meaningful: we have constructed a great symbol of occidental culture, as the concept and idea of classic and classicism, based on a wrong copy, and it had constructed an incorrected (but despite everything fundamental) aesthetics of our culture. 

Also, we wanted to transform the idea we were working with in the part#1: uniqueness of broken pieces. This way of working is a part of our methodology and making process: once a strong concept is settled, our aim is to continue by playing with it, trying to think what can we do with its opposite or related concepts, and what happens if we stretch the original idea to a new way. In this case, we swapped from the uniqueness to serial copies and annulment of their uniqueness. This was the key and the main reason of its beauty, and changing it allows us to create a new one, based on absurdity and unexpected creation of many of our cultural constructions".

Studio La Cube is opening their studio
on 23th November,
18:00-21:00
@ Liegenschaft (Stuttgarter Str. 13, Neukölln)

Admission Free

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Studio La Cube is a design firm located in the center of Madrid. The studio is run by an Italian designer and a Spanish art historian, who have united their different experiences and personal perspectives about art and design. Studio La Cube was created with the idea to make a work space in which to construct and deconstruct the form of everyday objects. As well as being an interesting creative process, Studio La Cube researches the best quality for its products, based on two fundamental concepts: the quality of the raw material and the process of artisan production.
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