Art Fair

Open Call- Art Athena May 2014

15 May 2014 – 18 May 2014

London, United Kingdom


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Open Call for Art Athena- May 2014


For this year's Platform Projects @ Art Athina, LUBOMIROV-EASTON has invited a large number of international artists to send a letter to Greece. The only restriction on artwork is that it must fit inside an A5 envelope — a size which represents a single fold in the standard A4 letter size. The participating artists have complete freedom to interpret the 148x210 mm envelope space and there are no restrictions made on contents: whether the work is a postcard, a letter, or poster; whether painting, drawing, or sculpture; any object is allowed, including digital media such as a CD, DVD, or memory stick, or anything else that can be mailed and survive the postal journey there and back. There are no thematic restrictions either, and the resulting collection is intended as a broad snapshot of practices and ideas. It is then the role of the curator and the viewer to search out signs of a common language, which may perhaps exist, or be perceived to exist. The artists are, however, invited to consider the wider implications of the A5 format, such as for example its geometric properties, its history, its ubiquitous circulation. The A0 to A10 series of paper sizes have been used as an international standard throughout Europe and most of the world for nearly a hundred years. They were invented by a German scientist in the 18th century and first used officially in France during the Revolution. Their especial genius is the simple and elegant concept of creating a rectangle which preserves its width-to-length ratio when folded in half. For this to work, it can be shown that the sides of consecutive A sizes must be reduced by roughly 29% ( a scale factor of 1/à¢Ë†Š¡2 ). The largest size in the series, A0, has an area of 1m^2, and this basic unit of scientific measure is folded in half up to 10 times to create all the other sizes. Because every fold doubles the number of sheets, a single square meter can accommodate up to 32 A5 sheets. Hence the standard walls in Platform Projects give LUBOMIROV-EASTON ample scope to represent a significant range of artists at the fair. For full details please visit


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