AboutâOn most days, we seem to take our immediate surroundings for granted or merely ignore them. Trees, birds, landscapes, billboards, architecture, the sound of traffic, music and much more become but a mere backdrop to our activity. We stop looking, stop noticing them and sometimes don't even realise their existence until they change in some way. This project aims to bring interest to just that, the otherwise ignored, and hopes that by bringing attention to one such aspect, it can become a catalyst to evoke narrative. The potential of looking and the realisation of being looked at has brought endless narrative possibilities and gratifications so reminiscent of looking at clouds.'
Vishwa Shroff, February 2012