onepointfiveone presents The End is the Beginning is the End by Oliver Hickmet from Thursday 2 March through Sunday 2 April 2017. This presentation is the second in a series of five commissioned as part of the long-term curatorial project, onepointfiveone, taking place in the Window Space through June 2017.
The End is the Beginning is the End explores the way in which our experiences today are mediated through technology. Hickmet’s work negotiates the space between reality and the imaginary by questioning the way in which reality is packaged and reformed. In order to address the discrepancy between how things appear and how things actually are, Hickmet investigates the branding and dissemination of invented spaces, as they are packaged and redistributed through the global subconscious.
With reference to the commercial window display acting as a means to present the idealised product of human imagination, The End is the Beginning is the End deploys the use of imagery and language of advertising through video and text. Videos Roll Baby and A Foreboding Scene of Impending Happiness are accompanied by a newly commissioned poem, The End is the Beginning is the End. The Window Space becomes a meditation on reality and artifice in the digital era – now we can begin.