Making an impact: promotional tools for creative businesses

About

Are you struggling to navigate social media?  Do you have a showcase, an open studio event or an exhibition coming up?  Are you applying to grant organisations? To selected programmes or exhibitions?  Do you wish to be successful in your showcases or applications?

This workshop will offer a visual insight into how makers and designers can present themselves online and how to generate interest and income to their practice.

Why it’s worth attending

·         Advice on understanding how to promote your unique offer

·         Tips on developing a brand through your vision and values

·         Tips on where to focus your online marketing

Who is speaking?

·          Emma Tweedie, Teacake Tuesday PR whose clients have included Marks and Spencer, John Lewis, Timothy Everest MBE, Seek and Adore and Halcyon Days.  Emma will be helping you get to grips with self promotion, your branding, establishing a marketing strategy and help you shape your online promotion

·          Tessa Eastman, is an award winning British ceramic artist with over twenty years’ experience of working with clay. In 2015 gained a MA in Ceramics & Glass from The Royal College of Art.  Her dynamic work is at the vanguard of the British contemporary ceramic art scene with her originality, skill and above all with a daring new approach to the art form. Tessa was shortlisted for the Young Masters Maylis Grand Ceramics Prize in 2017 and won the Craft Emergency Award. She has been exhibiting in the UK and abroad since 2005 and notable shows include Puls Contemporary Ceramics at Gallery Puls (Brussels, 2017) and Collect.

What is on offer?

·         Advice on the logistics to understand and utilise social media marketing

·         Why an online profile is important, what you should be considering and how to make the most of potential opportunities. 

·         Introduction to approaching press outlets

Crafts Council courses, events, talks and workshops strike a balance between information-led and practical training, always in a friendly, open atmosphere that encourages discussion and informal networking.

‘I just wanted to write and let you know how much I appreciated and valued the training day at Cambridge yesterday. It was extremely well organised and presented, and I found the information I gained extremely useful to me at this stage of my career. I will certainly look out for more courses with you in the future. ‘ Lesley Fisher

What refreshments are provided on the day?

Tea and coffee will be provided at the start of the session and during the afternoon break. 

**£5 Discount available to Crafts Council Directory makers, please email for more info**

Marketing Skills workshop is part of a series of Business development workshops and events designed by the Crafts Council to provide makers with skills to promote their work successfully