Talk

Making a name in China — a practical guide to marketing and expanding your design business to China

12 Oct 2009

Event times

6-8pm followed by drinks and networking until 9pm

Cost of entry

free

Address

Travel Information

  • Nearest bus station is Shudhill Exchange and Piccadilly Gardens is 5min walk
  • Nearest station is Victoria and Piccadilly is only 10min walk away

Save Event: Making a name in China — a practical guide to marketing and expanding your design business to China

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About

Are you considering offering your services or launching a new product in China? It is a myth that only large companies can penetrate the Chinese market; small companies with knowledge of the market and business culture also have a good chance to succeed. This event will give you practical advice on steps you should take to make a name for your business in China. We will cover IP rights and contractual issues and will explain what you need to consider in terms of your target market, how you can establish your brand, and how you can handle subsequent communication and discussions with potential clients in China. We will talk about how you can protect your IP against counterfeiting, and ways to distribute, promote and sell your products in China. Speakers include: Liz Ward of Virtuoso Legal, an IP law firm that advises a wide range of clients in respect of commercialising and defending their ideas, brands and technology as well as e-commerce and IT related legal issues. Stephen Beddoe, a successful artist and curator who developed, launched and lead Artquest at the University of the Arts London (UAL). He is also business development manager for Creative and Cultural Industries at UAL and has organised a number of culture and knowledge transfer exchanges in China. He will talk about the Creative Industries in China and his experience during his visits. Alistair Sim from the board of directors at Manchester design and branding agency The Chase. Admission is free however places are limited. To reserve your place you must register and book online at: http://www.own-it.org/north/events/making-a-name-in-china-a-practical-guide-to-marketing-and-expanding-your-design-business-to-china

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